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Akceso Advisors A.G. offers professional support in the field of market patient access and pricing to the pharmaceutical industry. In the past decade, we had numerous success stories, delivering valuable market input for both leading pharmaceutical companies and SMEs worldwide. Our international team supports every client carrying out major-impact payer and pricing strategy projects, with the help of our state-of-the-art Verity Prices database and our cutting-edge international reference pricing tools.

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OPINION

PRICING STRATEGY: THE HEART OF THE PHARMACEUTICAL BUSINESS

The business of pharmaceuticals is based on a very simple premise – identify the cause of a disease and make a product that alleviates the symptoms or cures that disease, which people will buy because they have the disease. The increasingly onerous challenge for the multi-stakeholder industry charged with developing these treatments is to demonstrate the value that they deliver, in order that businesses make a return that enables the innovation cycle to continue.

A crowded market of miracles taken for granted

As the range of generic medicines has increased over time, value has become a much more challenging element to prove: when there were no anti-hypertensives then any treatment was highly valuable, yet as life-changing medicines have become a commodity (in many countries), the financial risk of innovation is harder to keep in mind. For most of the world’s population, the ...

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MEDICAL DEVICES